As Netflix's dedicated creative strategist for Tumblr, I enjoy working with them and their creative agencies to provide guidance for their Tumblr strategy and content across many of their Original series - including Stranger Things, House of Cards, Orange is the New Black, Unbreakable Kimmy Schmidt, and their Netflix global tumblr presence. Since they have so many individual tumblrs, I focus on bringing them a unique strategy and tone for each show that matches their objectives for the show while leaning into specific Tumblr native behaviors that fans on Tumblr will appreciate. Here's just a small sampling of their content...